Website and Online Platform Marketing Strategies

Karen CioffiHi, I’m Karen Cioffi and want to thank you for taking the time to check out this page.

May I talk with you? PLEASE CLICK ON THE AUDIO ARROW ABOVE – it’s only two minutes!

If you’re here, chances are you just wrote a book, are in the process of writing a book, or are thinking of writing a book and want to know how it all works. Or, you may have a couple of books under your belt, but need to tweak your marketing efforts to produce better results. Whichever the status of your book writing, you’re in the right place.

OR, YOU MAY BE a freelance writer or home business – the marketing is pretty much all the same.

You Absolutely, Positively Need a Website and Online Platform . . . and I can Show You How to Do It.

To help you on your platform and book marketing / information product marketing journey, I created specific ebooks and ecourses.
(While this page focuses on the author platform, it’s pertinent to your writing and homel business platform also)

In a world that’s connected every second of the day, and that has more and more businesses and individuals vying for online visibility and customers, you need an edge . . . you need knowledge. You need something that will create a flickering light that will grow into a bigger and bigger flaming torch. You need the know-how to bring you, your books (products), and your website to the attention of the search engines and the world.

This is the essence of my ebooks/ecourses.

Here are some questions you might ask yourself?

1. Do you have a marketing strategy?
2. Do you have a website?
3. Does your site have the needed elements to make it effective?
4. Do you know what article marketing is?
5. Are your marketing strategies focused on increasing visibility and traffic?
6. Do you know how to attract visitors?
7. Do you know what SEO is? Do you know how to use it effectively?
8. Do you have an opt-in on your site?
9. Do you have a mailing list? Do you know why you need one?
10. Do you know how to use PayPal to sell your products?
11. Do you know how to present a webinar?
12. Do you know how to plan and implement a virtual book tour?
13. Do you know how to create a press release?

I’ve been there and learned the ropes (and am still learning – it’s an ongoing process). Now, I teach others how to navigate marketing’s sometimes murky and confusing waters.

To make you feel at ease, let me tell you a bit about me and my qualifications.

I was an accountant, but switched gears in 2000. Now, I’m an award-winning author; working freelance writer; author-writer platform online marketing instructor, specializing in creating and building the author-writer online presence, beginning with the website; a book marketing columnist with the Working Writers Club; and a regular guest blogger with Inkwell Editorial.

I also give online marketing classes and webinars through, Writers on the Move, Muse Online Writers Conference, the Working Writers Club, and WOW! Women on Writing.

And, for the icing on the cake, my blog Karen Cioffi Writing and Marketing was honored as Writer’s Digest Website of the Week, June 25, 2012:

Writers Digest Website of the Week

Along with this honor, Brian A. Klems, online editor for Writer’s Digest, added a wonderful comment: “This site from Karen Cioffi should stand as a model for other freelance writers.”


When it comes to marketing, the ‘proof in in the pudding.’ In other words, I know how to drive traffic, get shares and ‘favorites,’ and how to rank well.

The Alexa ratings for my primary blog, Karen Cioffi Writing and Marketing, is:

Global: 310,863 / U.S.: 46,924 (as of July 7, 2014)

And, for my group marketing blog, Writers on the Move, the rating is:

Global: 298,594 / U.S.: 64,553 (as of December 2013)
Daily Pageviews per Visitor is 4.20 (above average)
Daily Time on Site per Visitor is 5.50 minutes (above average) is an authoritative analytics tool for websites. For the Alexa rating, the lower the number for Global and U.S. ranking, the better. There are millions (well over 10,000,000) of websites being ranked. Google’s ranking is #1 globally and in the U.S. Note: ratings change daily.


Here’s a list of some of my Online Platform and Book Marketing eBooks and eCourses:

Write That eBook and Design Your Own Cover

Article Marketing – Increase Website Traffic with Properly Formatted and Search Engine Optimized Content

Editing Books Like a Pro: Self-Editing Tips for Books and Articles

How to Promote Your Book Through a Virtual Book Tour – Beginning to End Instructions

Book Marketing 101 – The First Steps in Creating Your Online Author Platform and Promoting Your Books

Creating and Building Your Author-Writer Online Platform – Website Creation to Beyond Book Sales

This last item is a 10 week e-course that focuses on what you need and what you need to do to create and build your author-writer online platform and go on to create a product information business.

For Testimonials click HERE:

You can also check out my Slideshare Presentation:

10 Website Landing Page Must-Have Elements


My professional writing and marketing memberships include:

Sherpa Marketing
Professional Writers Alliance
International Association of Professional Ghostwriters
National Association of Independent Writers and Editors
Freelancers Union


Links to my other sites:

Karen Cioffi Writing and Marketing (blog)
Karen Cioffi Freelance Writer and Ghostwriter (writing services)
Writers on the Move
The Writing World (information on why to subscribe!)

The Writing World Newsletter

And, be sure to sign up for my FREE monthly newsletter, The Writing World.

Not sure? To find out what this newsletter has to offer and how it will help you in your writing and marketing efforts, click the link: The Writing World.

Sign-up today and get:

Create an optimized author / writer Website

How to Create an Optimized Website:
3 Essential Author/Writer Website Elements and 9 Must-Have Pages