Discover how to attract customers directly to you or to your website through informational marketing with How to Attract Customers with Informational Marketing: Creating, Promoting, and Selling in the Writing World.
Whether you’re an author, offer writing services, workshops, teleclasses, coaching, or have a different type of product or service, you will need to attract customers.
According to the U.S. Department of Commerce, e-commerce jumped 17.6 percent in the first quarter of 2011. And, within that first quarter, Americans spent $43 billion online. It is expected that in 2012 online sales will increase another 11.3 percent. The current online sales future seems limitless.
How to Attract Customers with Informational Marketing shows you how to create a ‘content funnel’ bringing online customers to your virtual door. It also tells you how to create an e-book, guides you through article marketing, and explains some of the SEO jargon, among other effective marketing strategies.
How to Attract Customers with Informational Marketing is a 29 page e-book, jammed packed with strategies to attract customers.
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Here is the Table of Contents:
Creating, Promoting, and Selling in the Writing World
How to Drive Traffic Using Expert Informational Content
Creating an Information Funnel
7 Steps to Writing for Article Directories
Focused Keywords and Your Content
SEO and Marketing: Basic Tips and Definitions
How to Create and eBook – 5 Simple Steps
Content Reprint Strategy
Writing for Free – A Means to an End: Visibility and Traffic
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Here are three separate excerpts from the e-book:
Additional Benefit of Informational Marketing
Along with driving targeted traffic to your site, offering valuable content/information on a regular basis establishes you as an expert in your niche and acts as an online business card, reflecting your writing ability. If you are offering services and the information you provide on a regular basis is quality, customers will be motivated to contact you.
That’s the effective element of informational marketing – you never know where your content will show up or who will be reading it. This is viral marketing.
Informational marketing and viral marketing are powerful marketing tools
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7 Steps to Writing for Article Directories
Among marketing strategies, writing for article directories is certainly up there. It offers a large readership with the advantage of having those readers click back to your site.
While it is writing for free, it should be considered a part of your business expense, at least your time aspect of it. Just like any other form of marketing it is used to create and increase your visibility. It’s an investment.
While it can get tedious having to write and submit articles to the directories, the articles don’t have to be long. Here are seven steps to writing for the directories:
1. Create a title
Your title is by far the most important element of your article. The keywords in the title will allow the search engines to categorize your article properly. This in turn provides a trail for online searchers looking for the topic of your content to find your article.
The title and title keywords should accurately reflect what the article is about. If they don’t, you’ll lose credibility with the search engines.
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Focused Keywords and Your Content
Most of us think of keywords as something a marketer or affiliate marketer needs to be aware of. It’s their area of business and their problem to find these mysterious words that help increase the ranking on search engines. But, that’s not really the case.
Today, if you are promoting yourself and/or your book, service, business, or product, you need readers to know several things:
• Who you are
• Where you are
• What you have to offer
• Why what you’re offering is what they need
• Why you’re qualified to be offering this product/service
Yes, there are a lot of requirements that need to be met in order to be successful in this ever expanding and competitive internet arena.
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How to Attract Customers with Informational Marketing is also available on Kindle, but this is the newly revised edition. It’s still only $4.87.
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But, if you act now, you’ll get this e-book and my other writing and marketing e-books for ONLY $1.19 EACH, from January 1st through February 28, 2012. You’ll need to use the Paypal Shopping Cart below to get the special prices.
PLEASE CONTACT ME IF YOU HAVE A PROBLEM WITH THE SHOPPING CART OR WITH RECEIVING YOUR PURCHASE:
karencioffi [AT] ymail [DOT] com
YOUR ITEM/S WILL BE PERSONALLY EMAILED TO YOU WITHIN 24 HOURS.
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