By-pass marketing is selling in places you wouldn’t expect to see books for sale.
Recently, a writer/marketer who always has valuable information recommended outsourcing as a means of effectively and quickly getting a number of articles written. He was using a particular service to create a niche site for affiliate marketing, but it can be used just as effectively to create visibility and traffic to your own sites and Continue reading →
In a recent teleseminar about the importance of creating a focused brand and website, the presenter of the class happened to pull up one of my sites. She quickly noted a couple of obvious errors that I let slip by. While I really should have known better, it seems as we get caught up in Continue reading →
While digital publishing has been around for 40 years, the week of March 6th, it seems to have skyrocketed within the last year. The e-book market is taking off and so are the authors who are taking advantage of this path to income and an audience. I have a few e-books under my belt, but Continue reading →
Marketing is the process of taking your product from the idea to the sale. While you may not think that marketing is necessary in the idea stage of a product, think again. If you don’t produce a product that your target market will be interested in, you most probably will not get to the “sale’ stage.
You would think that creating websites and blogs wouldn’t have any consequences, but if they’re not properly thought out, they may.
In cost accounting there is a term: Opportunity Costs. What this term means is that if you choose one path or alternative, it is at the sake of other options and benefits.