Websites That Work – 7 Key Factors (Part 2)

We’re back with the last 4 key factors to create a website that works.

If you didn’t get to read Part 1 yet, check it out here:

http://www.karencioffi.com/2011/04/websites-that-work-7-key-factors-part-1/

4. The ‘About Me’ or ‘About Us’ Page

Let the visitors know who you are with an About Me Page. This is especially important on sites that do not use the site owner’s name as the title. There are so many sites where a visitor needs to search to see who the site belongs to – it can be a bit frustrating, as well as a waste of the visitor’s time. There are even some sites that do not offer this information.

Along with the names of the site’s contributors, you should let the visitors know what the site is about, what they can expect from the site, what information will provided.

The About Me Page should include a bio along with any pertinent schooling and/or training. Most visitors want to know who is posting the content and what qualifies them to offer that particular information.

Providing this information allows the reader to develop a relationship with you.

5. The Media Page

Create a Media Page. This page will tell visitors what you’ve written and other qualifications that make you an expert in your field. You should also include your books, reviews of your work, brief synopses and possibly excerpts, links to the sales pages, testimonials and awards, links to interviews others have written on you, events/workshops you’ve presented, your appearances, and links to all your other sites.

6. The Contact Page

Your contact information needs to be available. This means having a Contact Page that offers a contact form, or your email address. A visitor may have a question, comment, or request for your services; you want that visitor to be able to know how to reach you.

7. The Resource Page

Probably the second most important factor that will make visitors find your site valuable is providing a Resource Page. This page should provide links to pertinent books, sites, and tools related to your niche. Visitor will appreciate the effort and information, thereby making your site of value to them. It will also prompt them to link to your site, and recommend it to others.

And remember, when creating a website, simple is usually best.

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Marketing Articles:

Marketing Reminders for 2011
SEO and Marketing: Basic Tips and Definitiions

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Writing, Publishing, and Marketing – You Can Do It

This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books.

Click on the link for more details and a great review:
http://www.karencioffi.com/writing-publishing-and-marketing/

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Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com

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Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

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