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A ghostwriter provides services for different types of people, and for different topics and genres. She works behind the scenes and creates stories, articles, e-books, and other forms of content for the unknown individual who wants to write her memoirs, to the celebrity who wants to have something written in his name.
Along with providing services for the individual, the ghostwriter also writes for businesses.
A Must-Have Tool for Marketers and Business Owners
A ghostwriter is a must-have business tool for marketers or business owners who need to provide regularly updated content on their site/s and in their newsletters. This marketing strategy is known as inbound marketing, and is a very effective way to bring traffic to your site.
Creating content for businesses is actually a busy area for ghostwriters. Marketers are very aware of the importance of having effective and fresh content on the sites they are managing. Businesses hire a writer to write a set number of post/articles per week or month for a certain amount of money per article. Some businesses may want one to two articles per day, others may want one a week.
If you are hiring a ghostwriter for this capacity, be sure she knows about keywords and SEO. The point of hiring someone to create valuable content for your site/s is to have that content picked up in the search engines, which in turn will help searchers (potential customers) find your site/s.
And, if the work involves rewriting articles, the ghostwriter must know the end product’s duplicate content score. Search engines frown upon duplicate content, so it’s the writer’s job to make the article different enough so it is perceived as new.
Maintaining and increasing visibility is essential to authors, writers, and businesses. Keeping up with blog posts and guest article writing is an important marketing tool for all, well at least for those who are trying to sell their products or services.
A Touch of Copywriting
Along with writing articles, the ghostwriter should know copywriting. While this is not essential for some aspects of the job, it is important incase a client requires projects such as product guides, product descriptions, landing pages, and emailing marketing. Learning copywriting is a surefire way to increase your value to business clients.
If you are a writer and interested in becoming familiar with this type of writing, there are a number of books available that are helpful, such as Hypnotic Writing by Joe Vitale, and Power of Persuasion by Michael Masterson. There are also e-courses available and a number of useful sites that offer valuable content on copywriting. Just let your fingers do the searching. The sites that post effective content on a regular basis will come up in your search.
A Ghostwriter Needs to be a Good Writer
Finally, a ghostwriter needs to be a good writer. If you are thinking of hiring one, you might ask for samples and/or testimonials. Note here: testimonials from ghostwriting clients may be difficult to come by . . . for obvious reasons. If the ghostwriter cannot provide any, it’s important to understand why and ask for writing samples instead.
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Related Article:
The Ghostwriter and the Individual
Article Directories and Ghostwriters to Save You Time
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Writing, Publishing, and Marketing – You Can Do It
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Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com
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Until next time,
Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for 4RV Publishing
Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.
http://KarenCioffi.com
http://DKVWriting4U.com
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