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Photographer: renjith krishnan
Once you have a finished product/book, you need to move onto the promotion basics. This rung on the ladder involves establishing a presence – you’ll need to create visibility and a platform. To do this, the first step is to get a website or blog. Next, you will need to join writing groups in your genre, groups in your target market, and other social networks, such as Twitter and Facebook.
After you’ve established a presence, you will need to create an informational funnel leading back to your website. The purpose of this funnel is to bring traffic, inbound links, to your site.
The more traffic to your site the greater your visibility with the search engines. More traffic also means a greater chance of visitors purchasing what you’re offering.
When it comes to an informational funnel, content rules. Here are three strategies to increase traffic to your site.
1. Add Content to Your Blog
Make your presence known by offering information in the form of content on your blog. Content is what will make you an expert in your niche, genre, or area. But, just posting the content to your site will not create the traffic you need. Each time you publish content to your site, you need to let your social networks know about it.
Tweet it and post about it to Facebook and your other social networks. Be sure to always include a clickable url link that goes directly to the article. This is a part of inbound marketing – it leads visitors back to your site through an information funnel.
In addition, using effective keywords in your posts, related to your site’s platform, will help the search engines index your content.
2. Article Marketing
Once you feel comfortable with adding content to your blog, you can now venture out into the article marketing arena to capture a larger audience. While most article directories have guidelines, they are fairly lenient. Follow the guidelines and post an article to one, two, or ten different directories. Most of them don’t require original articles, so you can use articles you’ve posted on your blog.
Usually you will be allowed to include a brief bio in the form of a resource box. Make it short and sweet. Be sure it links back to your website or blog, whichever you want the traffic to go to (if you have more than one site).
Those who click on the link will be creating inbound links to your site which is a feature Google and the other search engines like. In fact, quality inbound links are an important aspect of search engine optimization (SEO).
3. Offer to be a Guest on Other Quality Sites
Another avenue of inbound marketing is offering your articles to other quality blogs or sites; you become a featured writer on the site by providing a guest article. It might be viewed as visiting another neighborhood. The particular site you are featured on has its own set of visitors, thereby broadening your visibility.
Do your research though, before you approach bloggers. Make sure the fit is right by checking prior posts on the site. In addition, when you approach the blog owner to ask about a guest post, let him know that you are familiar with his site.
And, be sure to always make it a win-win situation. Let the blog owner know that you will promote your feature post, and you might mention that you’ll include his site in your newsletter.
Finally, self-edit all your articles before you post them or send them off.
Tip: Using content to draw visitors back to your site is inbound or organic marketing. It is free, and it works by creating an informational funnel leading back to your site. In order for inbound marketing to work effectively, you need to provide valuable content on a regular basis.
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Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog or article visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to:
http://DKVWriting4U.com
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Until next time,
Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for 4RV Publishing
http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing for Children and More
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