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Monthly archives for May, 2010

Create an e-Book Today

May31
2010
Leave a Comment Written by admin

You know . . . an easy way to turn your knowledge into possible income is to create a booklet or e-book. And, with an e-book, if you use sources such as Lulu.com and Smashwords.com, it won’t cost a penny. It’s as easy as putting the pieces of a puzzle together.

But, on the flip side, if you’re thinking of doing B2B (business to business) work, businesses would prefer a booklet to hand out to prospects, clients, or employees.

While booklets have their place, today, I’m going to address e-books because they’re such an amazing product and they can be absolutely FREE to create! What else can you create for FREE and SELL for whatever you think it is worth? The only cost is your time and some effort.

All you need to do is open a Word document and start typing away. Get all that expert knowledge you’ve accumulated over the year/s and create your content. Just be sure that your content will actually be of value to your readers and reliable.

Pretty easy so far, right?

Now that your content is set, you can add pictures. If you can believe it, this is free also! Just use clip art or visit sites such as Freepixels.com, or MorgueFile.com. Another easy way to do this is to take your own pictures. Download them onto your computer and then upload them into your e-book. If you have a program such as Photoshop Elements you can create all types of variations of one simple photo.

That’s it! Now, it’s time to take your Word doc and upload it to Lulu.com, or other source. You can also use a pdf creator and change your word doc into a pdf file—you have an e-book!

Is that cool!

So, what can you do with that e-book you created . . . well, just about anything!

You can sell it on your site through Paypal or Google checkout, or use a shopping cart service; you can sell it through Lulu or Smashwords; you can offer it as a free gift to entice visitors to sign up for your newsletter. If you’re giving it away as a free gift to subscribers to your site, you can get even more bang for your effort by making it reprint allowable. This is a great way to increase your visibility, create backlinks, and bring traffic back to your site. You can also offer it as a combo with other works you have for sale. And, you will be establishing and promoting your expertise . . . you get the idea.

What? You’re not sure if you can do it on your own? That’s okay, don’t fret.

If you’re a little hesitant about undertaking this task, there is help available at here at DVK Writing 4 U. Whether you’re an author looking for exposure and promotion, or you want to offer a free gift on your site, or want to earn some money with it . . . if you’re a business looking to increase traffic and visibility and sales . . . contact us today.
karenrcfv @ yahoo .com
~~~~~~~~~~~~~~~

Related Articles:

Beyond Book Sales Income: Marketing and Diversification

Top 7 Mistakes e-Book Authors Make

Great Writing Tools and Programs:

Writing, Publishing, and Marketing – You Can Do It

Writing for Children One Step at a Time

The Self-Publishing Guide, 2nd Edition

The Children’s Writers’ Coaching Club

Write More, Sell More, Make More Money Than EVER in 2010 Coaching Program

If you haven’t yet, be sure to sign up for our FREE monthly newsletter and get a FREE eBook! Go to: Karen Cioffi Writing for Children

Until next time,

Karen Cioffi
Author, Ghostwriter-for-Hire, Freelance Writers, Reviewe
r

Karen Cioffi Writing for Children

http://dkvwriting4u.com

http://nothingventurednothinggained.org

Posted in Marketing - Tagged create an ebook, ebooks, steps to create ebooks, uses for ebooks

8 Steps Before Submitting Your Manuscript

May22
2010
Leave a Comment Written by admin

Writing is a personal experience. Each writer faces his or her own obstacles and processes. But, one common aspect of writing is it always starts with an idea. You may take that idea and turn it into an outline. You then take your outline and sprinkle it with letters and words and watch it grow. Words turn into sentences, sentences into paragraphs, and paragraphs into chapters.

The journey can take months and even years. But, the love of writing, the love of your story, and the hope of publication keep you dedicated.

Then, the day finally arrives. Your manuscript is complete. The envelopes are ready. All you have to do is submit, submit, and submit again. But, hold on a minute. Have you gone over all the necessary steps to ensure your manuscript is actually ready to be submitted to a publisher or agent?

The writing journey can take months and even years. But, the love of writing, the love of your story, and the hope of publication keep you dedicated.

Time passes, and finally your manuscript is complete. The envelopes are ready. All you have to do is submit, submit, and submit again. But, hold on a minute. Have you gone over all the necessary steps to ensure your manuscript is actually ready to be submitted to a publisher or agent?

There are eight steps that every writer, especially those new to the business of writing, should follow before submitting a manuscript.

1.    Rewrite, rewrite, rewrite. Then self-edit your story until it’s the best you can do.

2.    Make sure you belong to a critique group in your genre. Submit your ms for critique.

3.    Revise your story again taking into account the critiques you received. Here you want to use common sense in regard to which critiques you listen to. If all your critique group members tell you a particular section of your children’s story is age inappropriate, listen. If one member tells you he/she doesn’t like the protagonist’s name, use your own discretion.

4.    Resubmit the manuscript to the critique group again. See if you’ve revised or removed all the problem areas.

5.    Proofread and self-edit the manuscript until you think it’s perfect.

6.    Print the manuscript and check it again. You’ll be surprised at the different types of errors that will be found in this format. You should use a colored pen or pencil for these corrections so they’ll be easy to spot later on.

7.    Now, it’s time for the final corrections. Give it another go over.

8.    Have your manuscript professionally edited.

If you’re questioning why you need to have your manuscript professionally edited after going to the trouble of having it critiqued and worked on it meticulously and endlessly, the answer is simple: An author and a critique group are not a match for the expert eyes of a professional editor.

Did you and your critique group catch all the punctuation errors? How about knowing when or if it is permissible to use quotation marks outside of dialogue? Do you know about the Find function on your word program to check for over used words, such as was and very. What about ellipsis dots, or the over use of adjectives and adverbs?

This is just the tip of the iceberg. Isn’t it understandable why it’s important to take that extra step, and yes, expense, to have your manuscript edited. If you’re undecided, ask the professional writers you know if they recommend it. You can also ask if they could recommend a qualified and affordable editor.

The powers that be, editors, agents, reviewers, and publishers, all know the difference between a professionally edited manuscript and one that is not. Every house needs a solid foundation, right? Getting your manuscript professional edited is the same thing – it will provide a solid foundation. The number of authors seeking publishers and/or agents is staggering. Yet, the number of publishers and agents is limited.

Give your manuscript every advantage possible. One of those advantages is having it professionally edited. It can be the deciding factor in whether your manuscript makes it to the editor’s ‘to read’ pile or the trash pile.

~~~~~~~~~~~~~~~~~~

Related Articles

Writing to Get Published

Freelance Editors: Should You Hire One?

Until next time,

Karen Cioffi

http://karenandrobyn.blogspot.com

http://dkvwriting4u.com (check out the Special through 5/31/10)

Posted in Writing - Tagged editing, proofreading, publication, revisions, rewriting, submitting your manuscript, Writing

Writing for Article Directories: 7 Steps

May15
2010
1 Comment Written by admin

Among marketing strategies, writing for article directories is certainly up there. It offers a large readership with the advantage of having those readers click back to your site.

While it is writing for free, it should be considered a part of your business expense, at least your time aspect of it. Just like any other form of marketing it is used to create and increase your visibility. It’s an investment.

I know it can get tedious having to write and submit articles to the directories, but the articles don’t have to be long. Here are 7 steps to writing for the directories:

1. Create a title
You want your title to be search engine friendly. Be sure you have your keyword/s in it–make it specific also.

2. Write an outline
This is optional, because there are many writers who can write with the fly-by-the-seat-of-your-pants method. But, if you are more comfortable with an outline, that’s fine. It does provide structure.

3. Create List, How-to, and Step-by-Step articles
This is a popular way to go. Readers love to see simple 1, 2, 3 lists of what they should do or should Not do.

Be sure to include your keyword/s in the first paragraph and a couple of times throughout the article. Just don’t overdo it.

4. Parts of the article
Your first paragraph should be interesting and let the reader know what the article is about, but don’t give away too much–you want the reader to continue reading.

Your second paragraph or section should inform and elaborate on the first paragraph. This part should fulfill the reader’s expectations.

Your last paragraph should sum up what the article is about and conclude with a lead-in to your resource box.

5. Write the minimum word count or just above
Check the guidelines for each particular directory. The minimum word count is usually around 300-400. But, check the site to make sure.

Burn-out is easy with article marketing, especially when you’re writing for your own sites also. Keeping the articles short and to the point helps in this area.

6. The resource box
Some sites allow you to include a resource box which is about you and what you can offer the reader. Check the site’s guidelines because they may have specific requirements for the length of the resource box in relation to the length of the article.

7. SUBMIT
Once your article is complete, submit to a number of article directories. A couple of the most popular are Ezine Articles, Associated Content, Suite101, and Helium.

Note: If possible change the title of the article and at least the beginning content a bit. This will make the search engines think it’s new content.

That’s about it. Write, write, write . . .

Related Articles:

Article Reprint Strategy
Writing Motivation and Guidance
Writing Books: Is There Money in It?

If you haven’t yet, be sure to sign up for our FREE monthly newsletter and get a FREE eBook! Go to http://karenandrobyn.blogspot.com

Until next time,

Karen Cioffi

http://karenandrobyn.blogspot.com

http://dkvwriting4u.com
http://nothingventurednothinggained.org

Posted in Marketing - Tagged article directories, article writing, Marketing, promotion, visibility, write articles

Top 7 Mistakes eBook Authors Make

May05
2010
Leave a Comment Written by admin

Courtesy of Free Pixels

Today, I have a great guest post from Jim Edwards, marketing guru.

The Top Seven Mistakes eBook Authors Make

-By Jim Edwards and David Garfinkel
© Jim Edwards and David Garfinkel
~~~~~~~~~~~~~

eBooks are the hottest thing going on the Web right now!

Authors with the entrepreneurial instinct are making
anywhere from a few hundred to tens of thousands of dollars
per month – that’s right, per month – by selling ebooks
online.

Why are some authors doing so much better than others?
We’ve discovered seven key mistakes that most ebook authors
make (and in doing so, hold themselves back from major
success):

1. They don’t write to a specific, target audience.

The biggest mistake most ebook authors make is they don’t
clearly define, identify and visualize who they are selling
their ebook to. On the Web, to be successful, you must
write to a specific group of people who have specific
interests. Make sure that you know exactly who is going to
buy your ebook, and where you can find them online.

2. They don’t automate as many of their business activities
as possible.

Selling ebooks, though it is highly profitable, is not a
business where you make hundreds of dollars per sale.

Automate everything you can – credit card processing, ebook
delivery, as much technical support as possible. If you
can’t automate a function, delegate it to someone else.

3. They don’t have a compelling title for their ebook.

Use words that convey the benefit of what’s in the ebook, as
well as words your audience is familiar with.

A bad title for an ebook: “Online Marketing for Newbies.” A
good title for the same ebook: “97 Ways to Promote Your
Website – No Experience Required.”

4. They try to cover too much ground.

Many ebook authors convey a lot of information but don’t
cover anything in-depth. As a result, they never fully
explain anything in enough detail to provide any useful
value to their readers. This is a very bad mistake to make,
especially when it comes to how-to ebooks, which happen to
be the best type to write.

5. They are not proactive in their marketing.

It would be nice if marketing for your ebook simply happened
on its own – but it doesn’t. You have to do it yourself.
After you’ve promoted your ebook to the people on your own
mailing list (if you have one), then you have to contact
other Website owners and persuade them to be your
affiliates. You should do this continually.

6. They don’t differentiate their ebook from its
competitors.

When you choose your topic, even if there are a hundred
other ebooks out there on same general subject, choose an
angle for yours that will make it easy for yours to be
distinguished from the others.

For example, right now job-hunting ebooks are very popular.
There are dozens that are big sellers. “Secrets of Breaking
Into Pharmaceutical Sales” has a very specific title that
sets it apart from the competition, and is aimed at a
clearly identified target audience. Incidentally, it’s
selling very well itself.

7. They write ebooks that nobody will pay for.

Many ebook authors write about information that either
people can get for free, or that people are not actually
interested in enough to pay for the information.

Before you invest weeks or months into the writing of your
ebook, invest a little time investigating whether other
ebooks in the same subject area are selling on the Web.

So, there you have it – the seven big mistakes to avoid.
Remember, the opportunities are plentiful – and huge – right
now for anyone who wants to become a best-selling ebook
author. Simply use common sense, follow our advice, and let
your literary career flourish!

~~~~~~~~~~~~~

Jim Edwards and David Garfinkel are co-authors of
“eBook Secrets Exposed: How to Make Massive Amounts of Money
in Record Time With Your Own eBook (whether you wrote it or
not!),” the authoritative guide to publishing and marketing
ebooks on the Web.

Guerrilla Marketing author Jay Conrad Levinson says, “If
there ever was a ‘must-read’ for this century, it’s this
book.”

For more information
Click here ==> http://tinyurl.com/28roynr

~~~~~~~~~~~~~

Okay, I know I’m guilty of number four!

You might also like:

Focused Keywords and Your Content

7 Steps to Writing for Article Directories

Until next time,
Karen Cioffi

http://karenandrobyn.blogspot.com
http://dkvwriting4u.com
http://nothingventurednothinggained.org

Posted in Marketing - Tagged e-books, ebooks, Jim Edwards, Marketing, selling e-books, write and sell e-books

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