You would think that creating websites and blogs wouldn’t have any consequences, but if they’re not properly thought out, they may.
I have to admit that I do everything fast. Well, not like I use to when young and healthy, but old habits die hard.
What I mean is I get an idea and instead of taking my time and thoroughly thinking it through…carefully planning and thinking of future endeavors and how this decision will factor into all aspects of my writing, I jump in. I quickly choose a domain name and throw up a website or blog.
Now, you may say, so what’s the big deal. Well, in the visibility and marketing world it’s a HUGE deal.
Suppose you start out with one book, or wanting to write in one specific genre. You know you have to create a website to get your visibility started so you go to Blogger or WordPress and create a free site. Or, maybe, you go to BlueHost or GoDaddy and pay for a site. Whichever, you choose a domain name without thinking of any possible consequences to this seemingly innocent move.
Maybe you choose: I’m Learning to Write, or Jane Doe Writes for Children. Or, maybe your first writing venture you have a co-author or contributor and you create a joint site. See where I’m going with this.
Suppose your domain name is “Ann and Jill Just for Children.” Your starting out so this seems reasonable. But, a year or two later and Jill has nothing to do with your current writing life. And, you’ve authored another children’s book and a couple of writing and marketing e-books. Not only that, but you now write articles in multiple genres.
Now what do you do?
Your traffic and subscribers are all connected with Ann and Jill Just for Children. Ah, a light goes off…you’ll create another site. And, then you decide you want to offer some services so you create yet another site. You’ll lead your readers from Ann and Jill to your other sites.
Before you know it you’re stretching yourself thin just trying to add content to all your sites which will limit your time to actually write for publication, follow your groups, social networks, and do research.
Ah, the webs that we weave…
So, the moral of the story is THINK BIG and take possible future endeavors into consideration when choosing a domain name and creating your website and/or blog.
Until next time,
Karen Cioffi

